Milano Design Week is the most important design event, that during the Salone del Mobile, it invades Milano City. In this creativity panorama of 360 degrees, the design is linked with the urban fabric of Milan, creating an unprecedented event. In its picturesque setting Cultural Association Plana, in its Grandesign Square in the center of Milan Cadorna District, offers AECORE: innovation, ecology and trends for the new architecture, where Alfatherm S.p.A. It presents an innovative thermoplastic laminate declined in multiple collections, to meet all the needs of the world of architecture.
The staging, designed by Fabrizio Bianchetti, wants to enhance the expressive power of this material by proposing a colored curtain that "breaks" the border of the exhibition space to cross in and out, overcoming the geometric limits of the space, until the outside, with a wall of colors, surfaces, expressions and formal games that facilitate the discovery of the new material. A wall which in this case is no border, limit or constraint, but the means to build a new architecture, clear and colorful.