ALTER EGO. Design beyond COVID-19


Location: Omegna (VB)

Year: 2020

Customer: CODAL snc


Project:  Fabrizio Bianchetti Architect

ALTER EGO: STICKERS for protective visors

"Humor is the antidote for all ills. I think fun is as important as love. In the end, when people are asked what they like about life, what matters is the fun they experience, whether it's car racing, dancing, gardening, golf, writing books. Life is such a miracle and it's so good to be alive that I wonder why a person can waste a single minute! Laugh is the best medicine".


Hunter Doherty “Patch” Adams, American physician and writer generally known as the creator of a very particular holistic therapy, that of the smile therapy, also known as clown therapy

On the basis of this important lesson, the new ALTER EGO project was born, a series of stickers to personalize and make the visors for personal protection more funny: a way to color with a little irony a gray period that we are experiencing.

If we think that protective visors can be very useful not only for medical personnel, but also for the protection of a large sample of users who usually interface with the public (shops, pharmacies, supermarkets, bellboys, etc.), it is natural to think about offering a possible customization.

A nice project, with no particular pretension, if not to dispense a good mood: a pop art project, which has the function of transforming a simple work item very serious and professional, into an object, not only functional, but also funny and capable of tearing a smile!

ALTER EGO is proposed with a series of stickers, for him and for her, to complete the range of anti-COVID-19 protective visors sold by the company.

For marketing information ALTER EGO CODAL snc